Privacy Policy

Last updated: October 19, 2025

1. Introduction

Welcome to AptiMarketing ("we", "our", "us").
We are a digital marketing agency committed to transparency, trust, and protecting the personal information of our clients, partners, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our website, social media platforms, or marketing services.

We understand the importance of privacy in today’s digital landscape. Whether you’re a prospective client, business partner, or simply visiting our website, we want you to feel confident that your personal data is handled with care and in full compliance with relevant privacy laws, including the UK Data Protection Act 2018, the General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA), where applicable.

By using our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

2. Information We Collect

We collect different types of information to provide effective marketing solutions and improve our customer experience.

A. Personal Information

We may collect the following information that can identify you directly or indirectly:

• Full name, company name, and job title

• Email address, phone number, and mailing address

• Billing and payment details (where applicable)

• Login credentials (if you access client dashboards or portals)

• Social media handles and account details (if you engage with us through platforms such as Instagram, LinkedIn, or TikTok)

B. Non-Personal and Technical Information

To optimize your experience, we may automatically collect:

• Browser type, IP address, operating system, and device information

• Website usage data (pages visited, time spent on site, referral URLs, click patterns)

• Cookie identifiers, pixels, and web beacons for analytics and ad tracking

• Aggregated demographic data and engagement statistics

3. How We Collect Information

We collect information through several methods, including:

• Direct Interactions: When you complete contact forms, subscribe to newsletters, request quotes, or communicate via email.

• Automated Technologies: When you use our website, we collect technical data using cookies, tracking pixels, and analytics tools such as Google Analytics, Meta Pixel, or LinkedIn Insights Tag.

• Third-Party Sources: We may receive information from partners, advertising platforms, or publicly available databases that help us understand and serve our audience better.

All data collected is handled securely and only for legitimate business purposes.

4. How We Use Your Information

We use your information to:

• Deliver, manage, and improve our marketing and consulting services

• Communicate with you regarding inquiries, campaigns, and project updates

• Personalize and tailor marketing campaigns to better fit your business goals

• Process transactions, invoices, and other financial operations

• Send newsletters, updates, and promotional materials (with your consent)

• Conduct analytics to understand audience behavior and campaign performance

• Maintain legal compliance and enforce our contractual obligations

We ensure that your data is processed lawfully, fairly, and transparently at all times.

5. Sharing Your Information

AptiMarketing does not sell, rent, or trade your personal data. However, we may share information with:

• Service Providers: Trusted third parties who perform essential functions such as website hosting, email delivery, analytics, and payment processing.

• Business Partners and Contractors: Professionals who assist in delivering campaigns or providing consultancy services on our behalf.

• Legal and Regulatory Authorities: When disclosure is required by law or to protect our rights and property.

All third parties are obligated to handle your data securely and use it only for agreed-upon purposes.

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

• Client and transaction records may be kept for up to seven years for tax and legal compliance.

• Marketing data is retained until you unsubscribe or request deletion.

• Once data is no longer needed, it is securely deleted, anonymized, or archived in compliance with data protection standards.

7. Your Rights

Under applicable data protection laws, you have several rights regarding your personal data, including the right to:

• Access the data we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion ("the right to be forgotten")

• Restrict or object to data processing in certain circumstances

• Withdraw consent for marketing communications at any time

• Request a copy of your data in a portable format

To exercise any of these rights, please contact us at info@aptimarketing.com. We will respond to all legitimate requests within one month, or sooner where required by law.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience, analyze traffic, and improve our services.
Cookies may be “session cookies” (which expire when you close your browser) or “persistent cookies” (which remain until manually deleted).

You can manage or disable cookies through your browser settings. However, please note that disabling cookies may limit some website functionality.

For more details, please refer to our Cookie Policy, which explains the specific cookies we use and their purposes.

9. Data Security

We employ robust administrative, technical, and physical safeguards to protect your data from unauthorized access, disclosure, alteration, or destruction.
These measures include secure servers, SSL encryption, password-protected systems, and limited employee access based on job roles.

While we strive to maintain a secure environment, no online transmission or storage system can guarantee complete security. You share information with us at your own risk, but we continuously monitor and update our security practices.

10. International Data Transfers

If you are accessing our services from outside the United Kingdom or the European Economic Area (EEA), your data may be transferred to servers located in other jurisdictions.
In such cases, we ensure that adequate safeguards are in place—such as the use of Standard Contractual Clauses (SCCs)—to ensure that your information remains protected to GDPR standards.

11. Third-Party Links and Integrations

Our website may contain links to third-party websites, social media pages, or tools.
Please note that we are not responsible for the privacy practices or content of these external sites. We recommend reviewing the privacy policies of any third-party websites you visit.

12. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal and regulatory reasons. Any updates will be posted on this page with a revised “Last updated” date. We encourage you to check this page regularly to stay informed about how we protect your information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal data is handled, please contact us at:

AptiMarketing
Email: info@aptimarketing.com
Website: www.aptimarketing.com